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Our Story

about chrome.

In the summer of 2016, Chrome opened its doors and has been the place to go to feel good. Our owner, Jessica, fell in love with hair in 2008 while attending Penrose Academy in Scottsdale, AZ. She wanted to bring the excellent client and stylist experience she learned at Penrose to Santa Fe, NM. She saw the opportunity to do this in 2014 while she was at home with her newborn baby. She finalized her business plan, all the while raising her 3 children. In January 2016, she found the perfect location at the busiest intersection in Santa Fe, St Francis and Cerrillos. Opening Chrome was her way to bring a touch of her beloved time in Scottsdale to Santa Fe. Chrome started as dream and is now a reality!
The dream and goal has been, and will continue to be, ensuring everyone feels welcome and valued from the moment they walk in the front door of Chrome.

our staff.

We ensure our highly talented team members have a natural love for people, a joy for making others feel and look great, and who have consistency in their core. Our team is full of passionate, creative, highly trained, and expertly skilled professionals. We aspire that each experience is calming and invigorating, so you feel better than you came. At Chrome, we enjoy cultivating a trusting and friendly relationship with our community. Team Chrome takes pride in the culture we have formed and we love our tribe. And lastly, is of the utmost importance to maintain and improve not only the relationships we make, but the integrity of our client’s hair, skin, and nails. We aim to provide the finest service in Santa Fe.

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